The start of 2024 was accompanied by an increase in regional production or inputs, overlaid with a slump in consumer demand, leading to varying degrees of price declines in the global fresh sweet orange market. only production part of the decline in the U.S. market prices are relatively firm, but consumption also tends to small fruits; the European market in the third country low-priced competitors impact and protectionism in the region under the joint effect of the local sweet orange market prices significantly lower; China origin shipment pressure, fresh sweet orange market prices are also continued to be stable and weak. During the same period, the global orange juice futures contract settlement price is only high shock. Accompanied by the international geopolitical conflict intensified, the main producing countries to shorten the radius of foreign trade, followed by the world's three major consumer market prices of fresh sweet oranges or will continue to go down.

In the Asian market, Southeast Asia consumer demand is low, citrus market sales stagnation. During the same period, the Chinese market sales of late-maturing mandarin oranges in large quantities, resulting in the original shipment pressure of the origin of prices completely into the low run. At this stage, the domestic sales of navel oranges switched to medium-ripe varieties, the Three Gorges Reservoir area, the average purchase price of the unified goods origin is less than 1 yuan / catty, Fengjie navel orange purchase standard fruit diameter ≥ 65mm offer is only in 1.20-1.80 yuan / catty. New Year's Day during the Spring Festival, navel orange Baidu search index is a sharp decline. As of February 9, Fengjie navel orange Baidu search index 7-day average of 351.43 points, a cumulative decline of 49.81% during the two holidays; Gannan navel orange Baidu search index 7-day average of 960.71 points, a cumulative decline of 38.56% during the two holidays.

In February, the U.S. Department of Agriculture, Agricultural Statistics Service released the "Citrus Forecast Report" shows that the frequency of abnormal weather makes 2023/2024 annual Florida non-squeeze orange production down to 277,600 tonnes, compared with the January 2024 forecast results fell by 9.33%, compared with the previous year is still up 10.57%. Frequent rains have increased the diameter of hanging fruit and will add to the shortage of small fruit supply. International information shows that Mexico's small fruit diameter fresh sweet orange export increment, promote the U.S. sweet orange early harvest and is expected to end early sales. Overall, the succession of fresh sweet orange supply increase, consumer demand is weak, so the U.S. local sweet orange market prices may weaken. In addition, the United States is scheduled to import Morocco small fruit sweet oranges, the successor market prices will also run weak.

In the European market, the Red Sea crisis makes Egyptian sweet orange exports to South Asia, Southeast Asia and other regions of the cost of rising, more Egyptian orange into the EU market. During the same period, low-priced Turkish sweet orange to occupy the market in Central and Eastern Europe. The two synergistic on the EU local sweet orange market caused a greater impact. Official data from the European Commission showed that the EU imported 51,700 tonnes of sweet oranges in January, up 283.66% compared to the same period last year, also up 82.56%. Among them, the import of Egyptian sweet oranges 45,300 tonnes, up 107.02% year-on-year; accounting for 87.61% of the total imports in the month, up 10.35 percentage points. imports of Turkish sweet oranges 0.35 million tonnes, and the four quarters of 2023, the monthly average is basically equivalent.

The Spanish sweet orange re-export trade has even caused dissatisfaction among French farmers with the sweet orange export transport routes, leading the French government to strengthen phytosanitary and quarantine measures. It is understood that the graded Egyptian sweet orange CIF price in the vicinity of 0.45 euros / kg, the wholesale price of imported Turkish sweet oranges lower than a quarter of Spain's local sweet oranges, resulting in the purchase price of Spain's sweet oranges from the source of the purchase price of the contraction of 40%. During the same period, Italian blood oranges have strong demand in France and Germany, and market prices are relatively firm. Overall estimates for January-February 2024, the EU fresh sweet orange market prices will fall by 30%, prices will also change from up to down year-on-year. Along with the intensification of international geopolitical conflicts, the oversupply situation is difficult to change in the short term, and the EU fresh sweet orange market price is expected to continue to be low.