After completing a 10-day inspection tour to China and India, Claudia Soler, manager of the Chilean Cherry Committee (Comité de Cerezas), recently introduced the business strategy of the Chilean cherry industry in China.

Chile's "Portalfrutícola" website reported on July 10 that Soler said: "Our goal is to expand the Chinese cherries consumer group in the next three years and increase the frequency and quantity of cherries eaten by each consumer." Therefore, relevant personnel will "make a more precise definition of China's key cities, pay great attention to cities with high growth potential, and distinguish different consumption occasions in each city", and strive to "strengthen the concept of cherries-themed activities, and update event information and content in a timely manner."

Soler pointed out that social media applications have increased the visibility of the cherries. "Social media is a more economical promotional tool with greater coverage and can attract new users. Effective use of social media can increase product awareness and influence and attract more consumers."

In addition, China has the largest online user community and is one of the largest social media markets in the world. "In the Chinese market, social media plays an important role as a platform for communication, entertainment and product sales. Last season, social media played an important role in the promotion of cherries, which is an important channel for communication and sales activities." Soo Lyle said.

On the other hand, Soler also said that the inspection of India is an important opportunity, "because this is a market with huge potential."

As for the challenges faced by the Chilean cherries industry in the Indian market, Soler pointed out that it is very important to deal with the logistics challenges well, especially to "reduce the shipping time and ensure the quality of the fruit when it arrives at the destination." In addition, Soler believes that "cheaper logistics costs will promote more consumption."