Guangdong Jiuji Bio-tech Co., Ltd published advertisement of health food on its WeChat public account, involving the content of “Prevention of tumors, anti-bacterial, anti-viral, anti-tumor, liver protection, detoxification, and reducing blood glucose level” and other wordings indicating disease prevention and treatment functions.
The action violated the provision of Article 18 (2) of the Advertising Law.
According to the provision of Article 58 (1) of the Advertising Law, the Guangzhou Huangpu Administration for Market Regulation imposed an administrative penalty, ordering the party to stop publishing illegal advertisements and imposing a fine of RMB 45,000 in March, 2019.
For more information in Chinese, please click.
Extended Reading：
Case Study | Illegal Food Advertising (I)
Please note: Original English article of Global Foodmate of Information Service and Business Department, please indicate the source from the Global Foodmate if reprint.
Global Foodmate Information Service Centre provides food standards & regulations research, labeling compliance consulting/Chinese label design, industry public opinion monitoring and analysis, registration services (of Infant formula, FSMP, Health food, Novel Food Ingredients, Novel Food Additives, New Varieties of Food-Related Products and Overseas manufacturers of imported food) and other comprehensive food safety solutions for domestic and overseas enterprises and institutions in food industry.
Please feel free to contact us: +86 10 68869850, E-mail: global_info@foodmate.net
