On November 5, The State Administration for Market Regulation issued "Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities". It is forbidden to released advertising without review for medical, medicines, medical apparatus and instruments, pesticides, veterinary drugs, health food and formula food for special medical use. In view of the food safety problems in webcast marketing, according to the Food Safety Law, it will focus on investigating and punishing illegal behaviors such as selling food without business qualification, selling food that does not meet the food safety standards, and selling food marked with false production date or beyond the expiration date.

        11月5日，国家市场监督管理总局发布《关于加强网络直播营销活动监管的指导意见》，主要内容包括未经审查不得发布医疗、药品、医疗器械、农药、兽药、保健食品和特殊医学用途配方食品等产品的广告。针对网络直播营销中的食品安全问题，依据《食品安全法》，重点查处无经营资质销售食品、销售不符合食品安全标准的食品、销售标注虚假生产日期或超过保质期的食品等违法行为等。

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