On November 15, 2021, the State Administration for market Regulation (SAMR) published “Announcement on Further Regulating the Labeling and Identification of Infant Formula Milk Powder Products”, which solicited public comments from July 28 to August 28. The main contents are as follows:

1. The product label of infant formula milk powder shall comply with the relevant provisions of food safety laws, regulations, standards and product formula registration. The content of the label shall be true, accurate, clear and easy to distinguish, and shall not contain false, exaggerated, misunderstood or absolute language.

2. Milk powders suitable for infants aged 0-6 months are not allowed to claim content and function. Formula milk powders suitable for infants over 6 months of age shall not make content claims and function claims for its essential ingredients, and its optional ingredients can be used in text form on non-main display pages for content claims and function claims permitted by the national food safety standards.

3. The main display page of the product label should be marked with the product name, net content (specification), and registration number. It can be matched with a pattern that meets the requirements. It can also be marked with a registered trademark on the corners of the main display page. No other content should be marked.

4. If there is a certain animal origin in the product name, the raw milk, milk powder, whey powder and other milk protein materials should all come from that species. Where the milk protein raw materials used have two or more animal origins, the proportions of various animal origin raw materials shall be indicated in the ingredient list.


5. The compound ingredients in the ingredient list of the product label shall be marked in strict accordance with the requirements of the national food safety standards. If an ingredient is a compound ingredient composed of two or more other ingredients (excluding compound food additives), the name of the compound ingredient should be indicated in the ingredient list, and then the original ingredients of the compound ingredients are indicated in the parentheses in the descending order of the added amount.

6. The recommended consumption and feeding recommendations on the product label should be scientifically based, and the expression should be rigorous, and the words "must" and "strict" should be avoided.

7. Encourage industry associations and other social organizations to play the role of industry guidance and self-discipline, and standardize product labeling and publicity claims. If any organization or individual finds violations of this announcement or other food safety violations or violations of consumer interests, please call "12315" to make a complaint and report.

From the date of this announcement publising, the application for registration of infant formula milk powder product formulas shall be executed accordingly. From February 22, 2023, the labeling and identification of products shall meet the requirements of this announcement. Products produced before the date can be sold until the end of the shelf life.