On May 21, Nestlé announced that it will launch a new food brand, Vital Pursuit, which specializes in weight-loss meals for consumers using GLP-1 weight-loss drugs such as Ozempic.

The frozen food brand will contain 12 portion-controlled meals, including frozen protein pastas, sandwiches and pizzas. Nestlé advertises that it is rich in protein and fiber and is designed to be a nutritional companion for diet drug users and consumers focused on weight management.

Nestlé is also the first company to launch a specialized food line specifically for drugs like Ozempic.