On July 16, the China Chain Store & Franchise Association and Nielsen jointly released the "2019-2020 China Shopping Mall Consumer Insight Report". The report is based on the largest physical retail format, shopping mall consumers, through consumer index research, insights and analysis of shopping mall consumers' consumption willingness, consumption behavior, spending power, satisfaction, recommendation and other content. This year, based on past experience and research results, a more in-depth analysis and comparison of various indexes and insights from 2019 to the end of March 2020 have been conducted. Under the general trend of being consumer-centric and consumer-oriented, this report will provide consumer-side references for commercial network planning, shopping center development and operation, and commercial brand expansion and location selection...

Discovery 1: The length of stay and consumption have dropped significantly, but shopping malls are still consumers' first choice for shopping

Discovery 2: First-tier cities and urban shopping malls continue to lead the consumer index, and 24-35 year-olds are the core customer group

Discovery 3: Consumers in urban shopping malls "come here" and consumers in community shopping malls "quick fight"

Discovery 4: Shopping malls have stronger social attributes, but more and more consumers are willing to go shopping alone

Discovery 5: Fashion retail occupies the bulk of shopping mall consumption, and personal consumption power in South-east and North China is higher.

Discovery 6: Shopping center competition has entered a stage of soft power competition, and the future service level and shopping atmosphere will be able to widen the gap.

Discovery 7: Shopping malls must improve their daily operation capabilities, and the service functions of different types of shopping malls are more distinct.

Discovery 8: Consumers' online consumption habits are adopted during the epidemic, shopping malls accelerate the digitalization process

Discovery 9: The lonely economy and the rise of Generation Z to create the freshness of shopping centers.

Discovery 10: Activate private domain traffic and redefine membership.

Click the link to read full report: http://www.ccfa.org.cn/por/article/downFiles.do?attaId=298523

---

Business Division of Food Safety and Regulatory Compliance of Global Foodmate provides food standards & regulations research, labelling compliance consulting/Chinese label design, industry public opinion monitoring and analysis, registration services (of Infant formula, FSMP, Health food, Novel Food Ingredients, Novel Food Additives, New Varieties of Food-Related Products and Overseas manufacturers of imported food) and other comprehensive food safety solutions for domestic and overseas enterprises and institutions in food industry. 

Please feel free to contact us: +86 10 68869850, E-mail: global_info@foodmate.net