On June 13th, Mondelez International, Inc. announced a strategic partnership with Belgian biscuit manufacturer Lotus Bakeries Corp to expand and develop Lotus biscuits in India. Mondelez will leverage its distribution network and market influence in India to produce, market, distribute, and sell Lotus biscuits in the country.

In addition, the two parties will also cooperate to develop and sell joint chocolate in other markets. The first batch of joint products is expected to be launched in early 2025, including the launch of Cadbury and Lotus biscuits in the UK, and the launch of Milka and Lotus biscuits in Europe. These joint products can also be expanded to other international markets.

Van de Put, CEO of Mondelez International, said that this cooperation will help accelerate Mondelez's strategy of focusing on biscuits as a key category.