Sweden and Finland, previously known for their strict regulation of alcohol sales, have begun to relax their laws.

Alcohol producers will be allowed to sell their products to visiting customers after Sweden decided to relax its previous restrictions on direct sales from origin. Finland has relaxed the level of alcohol that can be sold in supermarkets to 8 per cent, up from 5.5 per cent previously, with beer, wine and cider available as early as next week. Finland and Sweden have the strictest regulations on alcoholic beverages in the European Union. Due to Nordic cultural traditions and public health concerns, both countries operate strict alcohol monopolies that have long allowed consumers to buy alcoholic beverages only in state stores or licensed bars and restaurants. The new rules in both countries could come into force from 2025, but will be discussed with the European Commission because the regulation of alcoholic beverages may violate EU competition rules.